Happy New Year, ya'all, and welcome to the year 5769.
Part of the tradition of Rosh Hashanna is to eat things that are sweet, in order to ensure a sweet year. One of my favorites of the season is Challah. It's basically a brioche without the butter, for obvious reasons.
What you see is the sponge, the dough ready to rest, and the finished loaves. You may notice that it is not baked in the traditional braided form.
For the High Holy Days it is baked in a spiral.